Goldwell Elumen Play The Pures Semi-Permanent Coloring 120 ml

Description

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Semi-permanent coloring . Maximum versatility.
Benefits:
– Reduced range.
– It disappears 100% progressively.
– Durability up to 10-15 washes .*
– 8 out of 10 stylists perceive an improved hair structure .**
– 83% rate gloss better than the leading competitor.**
– Over 60% rate the feel after coloring with Elumen Play better than leading competitors.**
– 60% of stylists rate color lightness better than leading competitors.
Technology:
HDmax Technology:
– A system of direct pigments specially designed to fade progressively.
– Creates an extraordinary color intensity by depositing both inside and outside the cuticle.
Shine & Care Technology:
– Provides extraordinary shine, luminosity and a healthy appearance.
– (Brightness Effect).